Art Direction | Branding | Typography

GEN G

GEN G is pioneering a revolution in zero proof gin. Their spirit provides the opportunity to choose how you drink and excludes no one. A gin for a generation of change. Considering the trends and how millennials dictate the marketplace, the brand appeals to them as providing more options that advocate for a better, healthier lifestyle with minimal change. The idea that they don’t have to change in order to be included, GEN G provides the change for them through their product.

This is a collaborative project with Gabriel Salas and Blake Romo. My contributions were art direction, identity development, typographic development, website design, social media design, photography and packaging.